Typehero

// AI content marketing system for city tourism organizations

City breaks are planned in a search bar. Own the answer

“What to do in Lisbon for 3 days,” “best neighbourhood to stay in Barcelona,” “is Amsterdam busy in April.” Visitors plan city breaks in a search bar or an AI chat, and the answers come from publishers, OTAs and outdated forums. TypeHero is the AI content marketing system for city tourism organizations. It turns your neighbourhoods, events and local knowledge into content that ranks on Google and gets cited by AI, so visitors see the city you want them to see, spread across more of it.

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48 hours

The typical city break, planned almost entirely online

Beyond the centre

Content that moves visitors to more neighbourhoods and quieter months

2 surfaces

Google results and AI answer engines, both covered

∞

One district guide can rank for years and be cited in AI answers

// The city visibility problem

Everyone writes about your city. Few get it right

Top-ten lists send every visitor to the same five streets. OTAs reduce neighbourhoods to hotel prices. AI assistants repeat both. Your organization knows the city best, but rarely gets to answer.

SEARCH QUERY

RESULT

“What to do in Lisbon for 3 days”

Publisher #1

“Best neighbourhood to stay in Barcelona”

OTA #1

“Is Amsterdam busy in April”

Forum #1

“Plan a weekend in Copenhagen with kids”

AI: PUBLISHER

“Your official 72-hour guide, with lesser-known neighbourhoods”

YOU #1

WHO RANKS

WHY

Travel publishers

Top-ten lists that concentrate visitors in the centre

OTAs

Reduce neighbourhoods to hotel prices and star ratings

Review platforms

Own the restaurant and attraction searches

Forums and AI

Repeat old advice, rarely the official source

Your organization

Local, current and responsible for the whole city

// What TypeHero does

Built for the whole city

TypeHero isn't generic AI blog writing. It's a structured content system that builds authority for every district and season, at 5× the speed of doing it in-house.

01

Neighbourhood authority

Guides to every district, not just the old town: what to see, where to eat, how to get there. Visitors searching for something different find a neighbourhood you want them to discover.

Districts

Food

Getting around

02

Events and seasons content

Festivals, exhibitions, markets and off-season reasons to visit become searchable pages timed to the planning window, so demand spreads beyond peak weekends.

Events

Off-season

Festivals

03

Responsible visitor content

Practical guidance on transport, local rules, quieter times and respectful travel, written to rank and to be the answer AI repeats.

Transport

Local rules

Quiet times

// SEO + GEO

Rank for the city break. Be the guide AI trusts

City-break planning now happens on two surfaces. TypeHero combines proven travel SEO frameworks with Generative Engine Optimization, so your guides rank for the searches visitors type and your recommendations become the ones ChatGPT, Gemini and Perplexity give.

// Traditional

Search Engine Optimization

Official city content that earns page one against publishers and OTAs.

→  Rank for “things to do in” and “where to stay in” queries
→  District clusters that move visitors beyond the centre
→  Event and season pages ahead of the planning window
→  Internal linking from inspiration to practical info

// The new frontier

Generative Engine Optimization

Make the city's own answer the one AI gives.

→  Structure, signals and citation patterns AI systems trust
→  Win “3 days in” and “best area to stay” questions
→  Current transport, rules and event facts AI prefers to cite
→  Neighbourhoods described in your words, not a hotel list

// The economics

Reach that spreads the city

Every organic visit is reach you didn't buy, and the right content sends it to more of the city. Here is what a modest programme delivers for a mid-size city.

// A typical property

Organic visits to city guides per month

90,000

Average cost per click for city-break terms

$0.90

Visits to non-central district guides

35% (31,500 visits)

Click-through to partner listings

7% (6,300 referrals)

Event pages live ahead of season

40+

// Monthly paid-media equivalent

$81,000 / mo

With a third of it pointed beyond the centre

Reach that stays live after campaigns end, and compounds every month.

✓  Always-on reach without always-on media spend
✓  Moves visitors to more districts and months
✓  Rankings and authority strengthen over time
✓  Gives local businesses referrals they can see
✓  Puts the city's own voice inside AI answers

// The programme

How city authority builds season by season

A rollout timed to when visitors plan city breaks, with every new district and event inheriting the structure already in place.

MONTH 1 TO 3

Core city guides

•  City voice and priorities defined once
•  Cornerstone 24, 48 and 72-hour guides
•  Guides for the first five districts
•  SEO and AI visibility baseline

MONTH 4 TO 6

Districts and events

•  Remaining districts and interest guides
•  Event and festival pages ahead of the season
•  GEO-ready question and answer content
•  Practical transport and local rules content

MONTH 6 TO 12

Compounding

•  Long-tail district and interest searches
•  Official content cited in AI city-break answers
•  Visitor spread across districts and months
•  Measurable paid-media equivalent and referrals

// What to measure

KPIs that matter

Cities measure more than visits. These metrics show where visitors go and what the content is worth.

Organic city traffic

Visits to guides, districts and events

Search and AI share of voice

Rankings plus citations in AI answers

District spread

Share of traffic beyond the centre

Paid-media equivalent

Organic traffic valued at search CPC

Off-season demand

Traffic to shoulder and low-season content

Partner referrals

Clicks to local hotels, venues and restaurants

// Why not generic AI or agencies?

Beyond campaigns. This is city infrastructure

Generic tools repeat the same lists. Agencies run campaigns. TypeHero builds lasting, official visibility for every part of the city.

// Generic AI tools

ChatGPT, Claude, Gemini

General-purpose writing assistants

✕  Not built for destination marketing
✕  No district or seasonal structure
✕  Repeats the same top-ten advice
✕  No GEO (AI search) targeting
✕  No partner referral paths
✕  A folder of disconnected articles

// Agencies

Campaign retainers

Manual, expensive, campaign by campaign

✕  Content stops when the campaign ends
✕  Voice drifts between vendors
✕  Slow to cover every district
✕  Costs scale with page count
✕  Little AI answer engine coverage
✕  Reporting on media, not visibility

// TypeHero

City content system

Built for city tourism organizations

✓  Built for destination marketing
✓  District and seasonal clusters
✓  Guidance that spreads visitors
✓  Generative Engine Optimization
✓  Partner referral paths on every page
✓  Authority that compounds year on year

// Get started

Show visitors the whole city

Join the city tourism organizations using TypeHero to win city-break searches, become the source AI assistants cite and spread visitors across more of the city.

Get started
Schedule a demo

Starter from $99/mo. 7-day free trial.

// Common questions

Everything you want to know

What is TypeHero and how does it help city tourism organizations?
TypeHero is an AI content marketing system for travel and destination organizations. It combines travel SEO with Generative Engine Optimization, so your city guides, district pages and event content rank in Google and become the source AI assistants cite for city-break questions.
Can content really spread visitors beyond the centre?
Yes. District guides, interest-based routes and off-season content rank for searches that the top-ten lists ignore, so visitors looking for something different find neighbourhoods and months you want them to discover.
Why does AI matter for city tourism?
Because visitors increasingly ask ChatGPT for a 3-day plan and follow it. If the official source isn't cited, the plan repeats the same crowded highlights. GEO puts your guidance, including quieter options, inside those answers.
What types of content does TypeHero produce for a city?
24, 48 and 72-hour guides, district and neighbourhood guides, food and culture routes, event and festival pages, seasonal content, transport and practical information, responsible travel guidance and partner referral pages.
How do events fit in?
Festivals, exhibitions and markets get pages published ahead of the planning window, so they rank when visitors decide when to come. After the event, the page stays live for next year.
Can local businesses benefit?
Yes. District and interest guides link to hotels, venues, restaurants and shops, and reporting shows referrals by partner, giving local businesses a reason to support the organization.
How quickly will we see results?
Most cities see improvements in search visibility and AI citation within 60 to 90 days as new guides get indexed. District spread and referrals compound over the year.
Does TypeHero replace our content team?
It supports them. Your team keeps strategy, voice and approval. TypeHero handles research, structure and SEO formatting, so a small team can cover every district and season.
Which plan fits a city tourism organization?
Most cities use Portfolio at $699 per month: 150 content pieces monthly across your districts, seasons and campaigns. Smaller cities can start on Growth at $399 per month. Plans can be changed at any time.
How do we measure success?
Organic traffic to city content, search and AI share of voice, district spread beyond the centre, off-season demand, paid-media equivalent value and partner referrals.