Typehero

How It Works

A private AI Marketing Brain for your travel business

Most AI tools write from the open internet, so everyone gets the same boring copy. TypeHero builds one private brain per business, filled with your knowledge, your voice, and your offers, then writes original content from it.

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See how the Brain works

Original content, on brand, built to drive direct bookings.

TypeHero features

The problem

Generic AI content all sounds the same

Rich knowledge, but scattered

Every hotel, resort, and tour operator already owns valuable content. It just lives everywhere at once: your website, PDFs and brochures, guest reviews, videos, itineraries, and the things your team knows but never wrote down.

Websites · PDFs & brochures · Guest reviews · Videos · Itineraries · Staff knowledge

Generic tools produce boring copy

"Experience unboring comfort and breathtaking views at our property..."

That could describe any hotel on earth. No real guests, no real offers, no real destination, so it converts no one. A general AI writer connects things across the whole world at a surface level. It does not know your lake, your breakfast, or why cyclists keep coming back.

The architecture

Four AI Intelligence Layers

Every piece of content you create uses all four layers of proprietary travel intelligence, so what comes out is authentic and memorable, not generic.

Layer 1

1

Travel Intelligence

Shared across every customer. SEO strategy, GEO and AI-search optimization, and direct-booking expertise, built once and improved constantly.

Layer 2

2

Vertical Intelligence

Shared within your vertical. Hotels sell differently than airlines, so each one gets its own content patterns, booking objections, and traveler personas.

3

Layer 3 · Your private layer

Your Business Brain

Private to you, and customized by you: curated content from your files, any website, Google, TripAdvisor, and YouTube, plus your reviews, brand voice, offers, FAQs, and destination knowledge. This is the layer no other tool can replicate.

Layer 4

4

Campaign Lens & Quick Content

The goal-specific filter for one campaign, one offer, or one rapid response. It decides what the Brain reaches for on this particular job.

Your Business Brain

You choose what your Brain learns from

This is the part that makes your content distinct. Instead of writing from general internet knowledge, TypeHero writes from a knowledge base you curate yourself.

Curated sources, your call

Upload your own files. Point it at any website. Pull from Google, TripAdvisor, and YouTube. You decide what goes in, which means you decide what your content sounds like and what it knows.

Your files · Any website · Google · TripAdvisor · YouTube

What lives inside it

Your website and pages, guest review insights, your brand voice profile, offers and packages, FAQs and policies, and destination knowledge. Together they form your permanent marketing memory, and it gets richer every time you add to it.

Update it any time. Change a package or add a new offer, and your very next piece of content already knows.

Persona, Brand Voice, and Writing Style shape how your content reads. Your Business Brain decides what it actually knows. That is the difference between on-brand and generic.

How it works

Up and running in three steps

You bring what you already have. TypeHero turns it into working marketing assets, then generates content from them.

1

Onboard

Hand over what already exists. No writing, just links and uploads.

Website and Google Business
Videos and brochures
Room or tour descriptions
Brand guidelines and past content
Top competitors, goals, audience

2

Train

Extract the essence of your business: TypeHero trains your private Business Brain and turns your raw knowledge into working assets.

Brand voice profile
Guest persona map
Review-theme and gap analysis
SEO and GEO opportunity list

3

Generate

Create content that draws on everything above, in your voice, aimed at your goal.

Blogs and landing pages
Email and social posts
GEO answer snippets and offers

Built for your vertical

Hotels sell differently than airlines

Each travel vertical gets its own shared intelligence: content patterns, booking objections, and traveler personas, sitting between our travel expertise and your private Brain.

Hotels & resorts
Tour operators
Travel advisors
Cruise lines
Airlines
Car rental
Experiences

DMCs

Worked example

One Brain, many campaigns

Meet a boutique lakeside hotel in the Austrian Alps. Its one Business Brain holds everything: the lake, the spa, the bike storage, the family rooms. Each campaign pulls only what it needs, so the same Brain produces completely different content for every audience.

The Business Brain

One lakeside hotel

Lake setting
Spa & sauna
Bike storage
Family rooms
A very good breakfast
Its own brand voice

Campaign: cyclists

Pulls the routes, the bike storage, the recovery amenities, and summer season timing. Never mentions the spa robes.

Campaign: wellness couples

Pulls the spa, the sauna, the quiet rooms, romantic dining, and weekend break framing. Same hotel, entirely different page.

Campaign: family summer

Pulls the family rooms, kid-friendly hikes, lake access, and parking. All three read like the same hotel wrote them, because it did.

Topics Engine

Know what to write about, before you write

The hardest question in content marketing is not how to write. It is what to write about so travelers actually find you. TypeHero has a built-in Topics Engine that answers it for you.

Built from your Brain. Topic ideas come from everything TypeHero knows about your business, not a generic keyword dump.

Matched to real demand. It weighs what travelers are actually searching online right now.

Ranked for traffic. You get a prioritized list of what to write next, so every piece has a reason to exist.
TypeHero features

Two ways to create

Plan a campaign, or just move fast

Campaign Lens

Planned, strategic marketing.

Set a goal, an audience, and a funnel stage. Add the offer, the keywords, and the CTA. TypeHero builds a multi-asset content sequence against it, with a success metric and timing attached, so a shoulder-season push is one coordinated effort rather than nine unrelated posts.

Quick Content

One-off content, right now.

A competitor drops a deal. A festival gets announced. You have three rooms left this weekend. Write a single Google Business post or a last-minute offer in minutes, still drawing on your Brain, and promote it to a full campaign later if it works.

Campaigns are optional. Context is mandatory.

Visibility Report

Know where you stand before you write

TypeHero crawls your site and scores it out of 100, then shows you exactly what is holding your visibility back, sorted by severity so you fix what matters first.

VISIBILITY REPORT · EXAMPLE

72/100
AI discoverability
Performance
Content & metadata
2 Critical
10 High
3 Medium

AI discoverability

Checks your robots file, llms file, sitemap, canonical tags, and schema. These decide whether ChatGPT, Claude, and Perplexity can read your pages and cite you when a traveler asks them where to stay.

Performance

Measures load time, the thing travelers on airport wifi feel first. A slow destination page loses the booking before your content ever gets a chance to sell.

Content & metadata

Audits titles, descriptions, alt text, headings, and Open Graph tags. It will tell you that 22 of your 38 images have no alt text, then help you fix it and re-scan to watch the score move.

Content lifecycle

Your offers know when they expire

Some knowledge is permanent, like your policies and your destination. Some has a shelf life, like a weekend deal. TypeHero stores time-sensitive items with a start date, an end date, and a status.

● Permanent

Evergreen SEO and GEO content, FAQs, policies, and guest communications. Written once, working for years.

● Scheduled

Planned campaign pushes that run on your timeline, and repurposed pieces that inherit the campaign they came from.

● Expires

Quick offers and reactive posts tied to an event. They switch off on their own date, so nothing lingers past its moment.

So your AI never promotes a "20% off this weekend" deal two months later.

Trust

Your Brain is yours alone

Walled off by design

Your Brain is isolated from every other customer's. Nothing you upload trains anyone else's content, and no data crosses between businesses.

Insights, not copied reviews

We pull themes and patterns out of your guest reviews, never the review text itself. What comes out is original content built on real insight.

Third-party terms respected

TripAdvisor, Google, and YouTube data is used within their API terms and attribution rules, not scraped around them.

You own your content

What you upload stays yours, and what comes out is yours to publish. Your knowledge base is your asset, and it grows more valuable every time you add to it.

Plans

Pick the plan that fits your output

Every plan includes the full architecture and your own private Business Brain, priced per user, per month. What changes is how many content pieces and AI images each user gets every month.

Starter

$29/user/mo

$26/user/mo billed annually

10 content pieces / month
30 AI images / month

Most popular

Pro

$89/user/mo

$79/user/mo billed annually

35 content pieces / month
100 AI images / month

Business

$139/user/mo

$119/user/mo billed annually

100 content pieces / month
300 AI images / month
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Questions

TypeHero features FAQs

What is an AI Marketing Brain?
It is a private knowledge base built for your business alone. Your website, guest review insights, brand voice, offers, FAQs, and destination knowledge all live in it. When you generate content, TypeHero writes from your Brain instead of from general internet knowledge, which is why the output sounds like you rather than like everyone else.
How is this different from using ChatGPT?
A general AI writer connects things across the whole world at a surface level. It does not know your lake, your breakfast, or why cyclists keep coming back. TypeHero writes from a knowledge base you curate yourself, layered on top of travel and vertical expertise, so the content carries real detail a generic tool has no way to know.
What are the four layers?
Layer 1 is Travel Intelligence: SEO, GEO, and direct-booking expertise shared by every customer. Layer 2 is Vertical Intelligence: patterns specific to hotels, tours, cruise, airlines, or advisors. Layer 3 is your Business Brain, private to you. Layer 4 is the Campaign Lens: the goal-specific filter for the piece you are writing now. Every content request uses all four.
What can I put into my knowledge base?
Upload your own files, point it at any website, and pull from Google, TripAdvisor, and YouTube. You decide what goes in, which is exactly why the content that comes out is distinct to your business. Add to it any time and your next piece picks up the change immediately.
How do I know what topics to write about?
You do not have to guess. The built-in Topics Engine combines everything in your Business Brain with what travelers are actually searching online, and hands you a ranked list of topics most likely to bring traffic. You pick from the list and generate.
Is my data shared with other TypeHero customers?
No. Your Brain is walled off from every other customer's. Nothing you upload trains anyone else's content and no data crosses between businesses. What you upload stays yours, and what comes out is yours to publish.
What does the Visibility Report check?
It crawls your site and scores it out of 100 across three areas: AI discoverability (robots, llms, sitemap, canonical, schema), Performance (load time), and Content and metadata (titles, descriptions, alt text, headings, Open Graph). Issues are flagged by severity so you fix what moves the score first, then re-scan.
Do I have to build a campaign every time?
No. Campaigns are optional, context is mandatory. Use the Campaign Lens when you are running a planned push with a goal, audience, and multi-asset sequence. Use Quick Content when a competitor drops a deal or you have three rooms left this weekend. Either way it draws on your Brain, and a Quick Content piece can be promoted to a full campaign later.
Will it keep promoting an offer after it ends?
No. Time-sensitive items are stored with a start date, an end date, and a status, so a weekend deal switches off on its own. Permanent knowledge like your policies and destination detail stays available indefinitely. That is why your AI never promotes a 20 percent off weekend deal two months later.
How does this help me show up in AI answer engines?
Two ways. The Visibility Report checks the technical signals (schema, sitemap, llms file) that let engines like ChatGPT, Claude, and Perplexity read your pages at all. And GEO optimization sits in the shared Travel Intelligence layer, so your content is structured with the clear headings, direct answers, and trust signals those engines reward when they choose what to cite.

Ready when you are

Grow your visibility,
Get more direct bookings.

Stop losing travelers to generic search. Train your private Business Brain in minutes, fix your search signals, and start publishing content that actually converts.

Get started